My Blog Starts Today

Metaphor of my blog starting today: image of a new born baby

Today my personal blog is born. Here I will post my ideas, thoughts, articles, tips & tricks about Web Analytics and SEO applied to online business (but not only).

Google Analytics, SEO, online business development are both my daily job and my deep passion, and I would really like to share all I know, and learn, on these topics.

I’m not a native english speaker, but I hope this blog will be clear and understandable by everyone.

I’m lucky to work as Analytics and SEO specialist for a digital marketing consulting agency, 3rdPLACE s.r.l., and I truly love this job.

However, the path that led me to my current work was not that straight… I took a degree in Aerospace Engineering in 2004, and then worked for the aerospace department of University of Rome for 7 years, developing software for interplanetary spacecrafts navigation (the great and famous Delta-DOR correlator, now in use at the European Space Agency) and participating in the preparation of the radio-science experiment of the BepiColombo mission to the planet Mercury.

During those years, my deep love with internet and online business grew up. In 2007 I started my own business, that is still running: Incidi! – The Best Independent Music Shop, a store (but not only) that allows independent musicians to sell their music online.

It was a great experience under every point of view and thanks to it I have learned many of the things I know today about online business and web development.

However, in 2011 I felt the need to work for a digital marketing consulting agency, where I could learn from my colleagues and work for clients of different kinds. After a short transitional period, I had the luck to find my current job at 3rdPLACE s.r.l..

Aside from my job, I love reading books on my kindle, especially those self-help books focused on business, start-ups and personal skills development: that’s one of my favorite hobbies!

So, I hope you will enjoy reading my blog! Don’t hesitate to write me for any suggestions and to leave your comments.

Cheers! 🙂


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